Tuesday, February 9, 2010

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Colorful spring collection by Levi's X Opening Ceremony

Posted by Fashion Trend Creator at 5:28 AM

Celebrated American icons Opening Ceremony and the Levi's brand announce a new partnership marrying Levi's pioneering spirit with Opening Ceremony's unique, creative design aesthetic. Beginning this spring 2010, Opening Ceremony and the Levi's brand will introduce new seasonal co-branded collections rooted in classic Levi's styles and updated with progressive fabrics, washes, details and twists.

Levi's Cords by Opening Ceremony, the spring 2010 collection by Levi's x Opening Ceremony, is made and produced in the U.S.A. and celebrates the craftsmanship, detail and ease of the ever-popular Levi's cords. The collection takes a modern twist on the iconic Levi's 505 jean by updating it in buttery-soft corduroy in a rainbow of colors including teal, fuchsia, lavender, olive, curry, navy and optical white.

Featuring a fit reminiscent of the 1980's slim leg 505 jean, these unisex cords offer a new and interesting reinterpretation of a favorite Levi's vintage fit. Other "new classic" corduroy pieces featured in the collection include unisex cut-off shorts, a unisex button-down shirt and Levi's trucker jackets in silhouettes for both men and women.

Inspiration for the first Levi's x Opening Ceremony collection and color story comes from the habitual spring migration of New Yorkers to the scenic upstate countryside.

Spring road trips in New York call for well-worn corduroy pants, layered tops and fitted cord jackets in saturated pastels, while colorful cord cut-offs are perfect for summertime escapes.

Levi's Cords by Opening Ceremony will launch in Opening Ceremony retail stores in New York, Los Angeles and Tokyo next month. Mirroring Opening Ceremony's unique branded boutique shopping concept, the collection will be available in a special shop-in-shop installation at the Levi's flagship store in San Francisco. 



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Monday, February 8, 2010

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French Connection launches Ladieswear S/S collection

Posted by Fashion Trend Creator at 5:19 AM

French Connection launches Spring Summer 10 collection, full of colour, shine and all things fine. It's a tale of two style tribes - 50's teen rockabilly's hop amongst punks from the 80's, the clash is evident on both proportions and tailoring giving a new 50's slant with graphic florals creating a softer, vintage backdrop.

The spring summer style collection sits like a back-to-school pencil case full of Caran d`Ache coloured hues - everything fresh and exciting ready for its first outing. The mix of casual to formal pieces is even, endorsing the freedom of creating an individual style with a juxtaposition of clean cut lines with softer silhouettes in fluid fabrics.

Bold electric blue blazers are worn oversized with contrasting purple lining over neon Hawaiian floral dresses and exposed zips. The double-breast blazer dress with bold gold buttons gives a nod to the 50's whilst providing a take on an 80's classic. Bold retro prints in deep jewel colours are mixed with fluro brights on high shine batwing dresses.

Trousers are a contrast of silhouettes - sharp cigarette pants in black, neon Hawaiian print or electric blue, are given gold zip detailing on the waist and ankle, to be worn with oversized shirts or bustier tops - Sandra Dee style. Pleated harem trousers in soft to touch fabrics feature throughout the range in muted tones of beige and black - contrasted with striped or draped vests. 50's rain Macs are updated in bold blue with gold branded buttons, which can be worn cropped and oversized for a more relaxed feel.

Knitwear is playful, with multi coloured liquorice Allsort stripes in short sleeve jumpers and body con skirts and a hero piece knitted dress with batwing sleeve detail.

French Connection iconic embellished dresses and mini skirts have moved on to incorporate more intricate, eclectic designs in acid brights. Fluorescent vintage floral prints adorn high waisted skirts, peplum detailed dresses, pinafores and bustiers - set against black to give them a rock'n'roll edge.



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Thursday, February 4, 2010

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Austin Reed: spring/summer collection for women

Posted by Fashion Trend Creator at 5:19 AM


Austin Reed’s Spring/Summer collection takes you on a city escape; from boating in the Hamptons to desert storms and safari adventures, you can expect nothing less than expertly cut suiting in lightweight fabrics and fresh summer colour palettes for a modern yet classic working wardrobe.

Womenswear is clean, contemporary and modern. Angular seams and dart detailing give traditional suiting an urban edge. Slate, crimson and ink are complemented by bold graphic prints and undertones of a relaxed neutral colour palette of chocolate, taupe and sand.

Essential items include a belted graph check mac, the cotton canvas peplum jacket with matching tulip skirt, luxurious silk graphic printed dresses, sharply tailored tonic suits and fitted shift dresses.

Party wear is bold and beautiful in a palette of crimson, raspberry and carnation. Structured couture inspired dresses in rich luxurious silks complete the working women’s wardrobe.


Austin Reed

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NRF welcomes bill to rescue Haitian apparel industry

Posted by Fashion Trend Creator at 5:18 AM


The National Retail Federation welcomed legislation intended to help get Haiti’s apparel industry back into full operation after last month’s earthquake.

“Haiti is a growing source of apparel for U.S. retailers, and at the same time U.S. stores are a market that has played a major role in building up the Haitian economy,” NRF Vice President and International Trade Counsel Erik Autor said. “After the devastation brought by last month’s earthquake, it is more important than ever that this two-way relationship be continued and expanded. This legislation will help put Haitians back to work at crucial time, and will also help provide long-term markets for their products that will help build a foundation for economic prosperity and political stability.”

Apparel is a core industry in Haiti, employing an estimated 25,000 workers and accounting for 75-80 percent of the nation’s export earnings, with 82 percent of apparel exports going to the United States. But the January 12 earthquake caused widespread damage to the industry, including one T-shirt factory where 500 people died when the building was destroyed. The apparel industry is currently operating at 50 percent of capacity as a result, and is expected to need four to six weeks to get up to 70 percent capacity, depending on repairs to electricity and water supplies.

Senators Ron Wyden, D-Ore., and Bill Nelson, D-Fla., on Tuesday unveiled S. 2978, the Renewing Hope for Haiti Act. Among other provisions, the bill would extend the Caribbean Basin Trade Partnership Act, which allows Haiti and other participating countries to export qualified apparel to the United States duty-free, through September 18, 2013, rather than allowing it to expire in October of this year as currently scheduled. The Haitian Hemispheric Opportunity through Partnership Encouragement Act of 2008 (HOPE II), which allows Haitian apparel to be made with yarn, fabric and other components sourced from the United States, free trade agreement nations or other regional trade preference partner countries under certain conditions, would be extended through 2022 rather than expiring in 2018. And the value-added rule of origin under HOPE II, which allows Haitian apparel producers who do not produce their own fabric limited access to fabric from outside the region, would be extended through 2013 rather than expiring in 2011. 




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Wednesday, February 3, 2010

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Emma Watson's New Clothing Collection

Posted by Fashion Trend Creator at 5:12 AM

Image: Tree People.
Image: Tree People.
 
Harry Potter star and Brown University student Emma Watson, in conjunction with Tree People, has unveiled her new Fair Trade 100% organic cotton clothing line.

Image: Tree People.
Image: Tree People.

The teenager-geared line features ‘easy and wearable’ cotton vests, T-shirt dresses, hoodies, scarves and various linen pieces. The T-shirts have witty eco-slogans including ‘I’m not toxic’ and ‘Please don’t panic, I’m organic’.

Image: Tree People.
Image: Tree People.
 
Tree People works with more than fifty Fair Trade groups in fifteen countries.


Source : greenmuze.com

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Tuesday, February 2, 2010

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Supima to serve as base fabric within Lane’s tees collection

Posted by Fashion Trend Creator at 5:03 AM

Lane Bryant is answering consumer demand for luxury cotton fashion by expanding its exclusive Supima cotton collection to include fresh new styles and colors for spring and beyond.

While other upscale retailers carry cotton blends, Lane Bryant is proud to carry 100% Supima cotton. Known as the "cashmere of cotton", Supima provides superior quality, fit and comfort in a variety of knit tees and basics that are the foundation of the Lane Bryant woman's wardrobe.

As the world's finest cotton, Supima offers incredible softness, less pilling, longer-lasting color brilliance and is 45% stronger than other cotton. Produced only in the Southwestern United States, Supima is 100% U.S. grown.

"We are very excited about our new collection of Supima cotton tees and tanks. This offering provides our customer with essentials in multiple colors. We have V and scoop necks as well as layering tanks and fashion polos," says Debbie Martin, Senior Vice President of Design and Development, Lane Bryant and Cacique.

The assortment offers 17 styles in 29 colors ranging from the popular cami to a ¾-length sleeve Henley, while a selection of prints and stripes add variety. ll styles and colors are available in store and online at lanebryant.com.




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Monday, February 1, 2010

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Cohesive collections offer fashionable way to support worthy causes

Posted by Fashion Trend Creator at 5:35 AM


Los Angeles-based Multeepurpose Clothing Co. is excited to announce the launch of its first cohesive fashion collections in the United States. With a collection in Japan and piece collections in boutiques on the east coast, the company recently released its Multeepurpose 2Dye4 and Multeepurpose Diversity collections.

The 2010 fashion collections represent purpose-driven graphic tee shirts that enable consumers to express messages while enjoying trendy designs and unparalleled quality. The tee shirts offer intricate detailing; no two are the same. Their digital water-based prints are an innovative creation that gives consumers something truly unique. “We use the finest fabrics and the newest technology available on the market today to achieve a flawless end result,” says Vice President of Marketing and Production Shana Dysert. “Each item is custom treated and dyed; it is touched many times by skilled hands before it ever reaches the consumer.”

The new Multeepurpose collections are available for summer/fall 2010 delivery. Starting in March, the company will be offering exclusive advance shipments to approved retailers.

The Multeepurpose 2Dye4 collection represents themes of peace, war, history and humanity. Its design elements generally revolve around images of skulls, nuclear weapons and peace symbols. “The 2Dye4 collection shows the clash between humanity's best and worst instincts,” Dysert explains. “This collection was made to catch the eye of anyone willing to ask: ‘What, if anything, would I give my life to protect.”

In contrast, Multeepurpose’s Diversity line is a distinctive series of shirts that concentrate on the brighter side of humanity and nature. It employs elements such as doves, trees and noteworthy historical figures to address the themes of human evolution and humanity. “The designs were inspired by an intangible harmony between the similarities and differences we see between ourselves and the rest of the world,” Dysert says. 




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Friday, January 29, 2010

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Natalie Loren is the striking face for Elizabeth Arden

Posted by Fashion Trend Creator at 5:27 AM



Renowned British photographer Willy Camden – whose previous campaigns include Sony, Bacardi and Hugo Boss – selected Natalie to be one of the three girls to feature in this prestigious shoot. 

Photographed at Milk Studios in New York in late 2009, the high-profile campaign will appear in, to name but a few, GQ, Rolling Stone, Men’s Journal, US Weekly and ESPN.

This campaign is the latest accomplishment in Natalie's successful modelling career, which began when she was scouted in her home-town of Liverpool at the age of 16. 

Over that time her striking looks – the unusual result of having an English mother and Mauritian father – have secured her work, among many others, with leading names such as ASOS and Agent Provocateur and editorial features in FHM and Maxim.

Represented in the UK by LENI’S MODEL MANAGEMENT, Natalie currently divides her time between London and Los Angeles. With regular appearances on Entourage and MTV, a promising acting career is broadening her appeal both at home and abroad. 




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Thursday, January 28, 2010

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Wear Red On Valentine's Day & Celebrate Day of Love

Posted by Fashion Trend Creator at 5:27 AM



Valentine’s Day is a time to show your beloved how much they mean to you and why they are so important, but the pressure to pick the right gift can be overwhelming. The Bride Show Abu Dhabi is perfectly timed to bring a wealth of romantic gift ideas for the UAE capital’s couples.

Running from 10th to 13th February at the Abu Dhabi National Exhibition Centre, The Bride Show Abu Dhabi will bring more than 200 exhibitors showcasing sparkling jewellery, haute couture evening gowns and abayas, handbags, beauty products, confectionary and home accessories.

The event is a one stop shop for brides-to-be planning their big day, but this year will also be the ideal place to purchase Valentine’s Day presents which are not always available in the UAE. And anyone who visits the show on the final day, Saturday 13 February, wearing something red to celebrate the day of love will be permitted free entry.

Exclusively launching at The Bride Show Abu Dhabi is the exquisite lingerie line Claire D, designed by well known Lebanese television personality Claire Damaa. The high-end lingerie, never seen in the UAE before, combines silk chiffon, silk satin and lace with Tahitian fresh water pearls to produce one-of-a-kind pieces.

For those who prefer a more traditional gift, but still wish to show how much they care, Forrey & Galland, producers of haute couture chocolates should be their first visit at The Bride Show. Taking part in the Abu Dhabi event for the first time, following three successful years at the Dubai exhibition, Forrey & Galland will delight fiancés and wives.

“A box of our white chocolate rose truffles is the ideal Valentine’s Day gift and one of our best sellers,” said Isabelle Jaouen, owner of Forrey & Galland, which established its boutique outlet in Dubai Mall in 2008. “A fusion of white chocolate, almonds and rose petals, it combines chocolate and flowers into a mouth watering indulgence”.

An ideal gift for the girl who has everything is a facial or beauty treatment from Kaya Skin Clinic. Beauty professionals from the well-respected dermatology skin specialists will be available to offer advice and consultancy with facials offered for all skin types. 




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Wednesday, January 27, 2010

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Towards Sustainable Fashion – Computer Technology Integration for a Green Fashion Value-Chain”

Posted by Fashion Trend Creator at 5:18 AM

"Sustainable development" has become a buzzword in the present times due to the emergence of various social & environmental concerns. Increasing pollution from vehicles and industrial units, deforestation, excessive use of chemicals, plastic, metals and other non-biodegradable material, expanding landfill sites are leaving devastating impacts on the environment. Extensive use of natural resources and superfluous production & use of man-made articles along with tremendous waste generation is adversely effecting the environment. This has intensified the need to minimize the environmental damages and make the earth a better place to live not only for the present generations but also for the future generations to come.


To "Sustain" means "to maintain" or "to up hold". Sustainability is a wide-ranging term. It's important dimensions are


Environmental Sustainability - Environmental sustainability is the ability to maintain the valued qualities of the physical environment. It refers to preservation of the environment & natural resources.


Social Sustainability - Social sustainability is one important aspect of sustainable development. Social sustainability encompasses human rights, labor rights, and corporate governance. For a society to be functional & sustainable, the basic needs of the members must be met.


Economic Sustainability - Economic sustainability is about achieving economic growth along with ensuring the improvement in quality of life and the environment.


The Sustainability concern is applicable to all areas of human activity such as computing, design, manufacture, architecture, transportation, agriculture, to name a few.


The term "Sustainability" is being discussed for almost a decade now but its explicit and all-round intervention in the field of Fashion is a recent one. Its relevance in the Fashion industry is because of the highly unsustainable nature of this industry. Fashion Industry is one of the most polluting industries in the world. It is the second largest water-consumer of all the industries of the world. Trends like global operations, fast fashion, increasing disposable incomes, increasing consumerism are intensifying the social & environmental concerns with respect to the fashion industry. An interesting area of research is to emancipate the role of technology integration in the fashion industry and its contribution in the emergence of an ethical and green fashion value-chain.


Some pertinent researches and distinctive initiatives in this field have enabled the evolution of specialized disciplines with a focus to understand, evaluate and reduce the carbon footprints of human activities and aim towards environmental & social well-being. A few of the emerging disciplines include Sustainable Design, Sustainable Architecture, Sustainable Fashion, Sustainable Tourism, Sustainable Agriculture and so on. This article gives an overview of sustainability concerns in the fashion industry and the technology intervention to address these concerns.


There are some of the very useful resources which give an insight into the concept of Sustainable Fashion and its gradual entry into the fashion mainstream. Janet Hethorn and Connie Ulasewicz in their book "Sustainable Fashion: Why Now?" discuss the various issues and practices related to Sustainable Fashion. Kate Fletcher promoter of "Slow Fashion" in her book 'Sustainable Fashion and Textiles Design Journeys" writes about ecologically sustainable fashion and textiles."Green Technology, Strategy and leadership for clean and sustainable communities" [3] discusses strategies for green and clean living. Eco Textile News [4] gives an insight into the latest developments in the field of environmental & social sustainability. The website Business Green [8] informs about Fashion industry signing up to green makeover. Sustainable Style Foundation [7] talks about "look fabulous live well, do good". London College of Fashion launched the Centre for Sustainable Fashion (CSF) in 2008 to function as a globally connected catalyst for change moving towards a sustainable fashion economy. 



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